Each season comes a new trending nail colour or a monthly maintenance is basically required by your clients. With a busy nail salon, it's becoming a necessity to integrate a booking system into your day-to-day operations to ensure efficiency and the success of your business.
By embedding an online booking system into your processes and sharing it with your clients, you can not only save time, but assess your monthly salon revenue to see where you can improve.
You can even incorporate time in-between appointments to prepare for the next booking, establish service groups, manage reviews, and advertise your business on social media. Take a look at these 5 tips and learn how Booksteam can benefit your salon.
1. Review Business Reports
Auditing your daily, weekly, and monthly metrics is vital to a healthy business. Easily measure salon revenue, appointment counts, and client absences by visiting the 'Analytics' button in the menu bar at the top of the page. From here, select either 'Statistics' or 'Reports' to view multiple sets of data.
By utilizing these reports, you can assess client retention, summarize salon peak hours, and monitor employee time.
2. Schedule Buffers In-Between Appointments
Whether it be peak season or you're counting the time to pass by, it's crucial to schedule time to prep or clean in between appointments. By reserving time in between bookings, this allows you to reset and plan accordingly for the entire day.
At Booksteam, you or a staff member can program 'Cleanup Minutes' by going to 'Classes' or 'Services' in the 'Settings' tab. Just click on a class or an appointment and fill in the time required after each session is completed.
3. Setup Service Group Appointments
Combining more than one service together (like a manicure and pedicure) in one booking is a great way to optimize sales with one client and assist staff in planning out their day. Also, make sure to take advantage of this opportunity and improve the quality of service you are giving your client.
When the customer is happy with the results, they'll more than likely return and even tell their friends or family members about your salon. Client retention should be one of the main focal points of your business as it's cheaper to retain a customer than acquire a brand new one without any type of word-of-mouth or referral marketing program.
4. Collect & Manage Reviews
Capturing and gaining reviews for your business improves your salon's overall credibility. Boost the number of reviews written about your salon by asking customers (via word-of-mouth, e-mail or social media) to write a review after they've received a service. This will ultimately help improve your SEO rankings in-terms of visibility and can increase the amount of new clients you service.
If you do have reviews on Google or your website that you would like on your booking webpage; just send the team at Booksteam your reviews and we'll import them for you. Oh, and always remember, when and if you get reviews (good or bad) - make sure to respond as this will show clients that you care and ultimately add value to your salon.
5. Get Social with your Business
Promoting your business on social media whether it be on Twitter or Facebook, is a great way to increase traffic to your site, multiply bookings, and spread awareness about your nail salon.
You can also easily impact the number of bookings you get by implementing the 'Book Now' widget into your Facebook Business page. You can also invite them to book by sharing the post template located in the Marketing section of the Booksteam platform.
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