The holiday season is right around the corner, which means it's time to start thinking about your holiday promotions and specials. Offering a promotion, special package or gift certificates around the holiday season is a great way to ramp up sales and gain new customers.
In this article we will detail five different ways you can utilize BookSteam's features to advertise your business and boost client purchases.
1. Get Into The Holiday Spirit With Specialized Promotions
It's the season to shop, so what better way to entice loyal and new clients then with a promotion? With the BookSteam platform, you can create separate promotions advertise your services. All you need to do is travel to 'Sales' select 'Promotions' and start customizing your very own promotions.
If you have more than one location, you can offer different promotions for each location. You can even set the days and hours the promotion is good for. By setting limits, you're giving new and returning clients incentive to buy quickly, which is perfect for the holiday season.
2. Offer Exclusive Packages For This Year's Festivities
The holidays are all about spending time with loved ones, decorating your home, and giving that special someone a memorable gift. Make it even more special by offering exclusive packages that clients can only purchase this time of year. In other words, if you are the owner of a yoga studio and normally offer packages in sessions of 3, modify this and offer packages at a discounted rate with sessions of five instead.
If you're new to BookSteam; install your own packages by navigating to 'Sales' then click on 'Packages' to begin programming your very own packages. Once this has been set up, clients will be able to purchase your packages up front on your mini booking webpage. Clients will then be able to redeem services or classes using sessions from the packages by booking them online.
3. Start Advertising Gift Certificates
Offering gift certificates for the holiday season is a great way to attract new and returning customers for this time of year. With BookSteam's scheduling software, you can sell different amounts or service specific to help improve your upfront sales and reduce potential fraud by storing a balance and eliminating cash back. Overall, it's a great gift for a loved one.
Start setting up your gift certificates by visiting 'Sales' and then go to 'Gift Certificates' to begin programming.
4. Connect Your MailChimp Account for Holiday Deals
By connecting your MailChimp account with Booksteam, you can optimize promotions, packages, and gift certificates that you're offering to your customers. This will ultimately help you provide value to your clients, allow you to grow your mailing list, and help them save on costs.
Go to 'Marketing' then hit 'Email Marketing' to connect your MailChimp account. From there, you'll be able to sync all of your clients and enable client email subscriptions.
5. Spread The Holiday Spirit on Social Media
Posting about your specials for the holiday season on social media is crucial to any business - small, medium, and large. By advertising your promotions through different social media platforms; such as Facebook, Twitter or Instagram, you will ultimately help increase sales and gain new customers.
An increase in sales can be related to the amount of impressions a post is getting, how many unique accounts you're reaching, the amount of times someone views your profile page and who is engaging with your content.
Invite followers/clients to book online by sharing a Facebook or Twitter message with them online.
Interested in learning more about BookSteam and how it can be customized to your business? Sign-up for a FREE 14-day trial today.