Utilizing gift certificates as part of your sales strategy is a great way to increase your bottom line and benefit your business. As B...

How Gift Certificates Can Benefit Your Business In 6 Easy Ways How Gift Certificates Can Benefit Your Business In 6 Easy Ways

How Gift Certificates Can Benefit Your Business In 6 Easy Ways

How Gift Certificates Can Benefit Your Business In 6 Easy Ways



Utilizing gift certificates as part of your sales strategy is a great way to increase your bottom line and benefit your business. As BookSteam offers this feature, customers can now easily purchase a gift certificate online, grow their sales, and give the recipient of the gift certificate the power of choice. Gift certificate programs in general are not only easy to include in your marketing strategy, but are a great measure to keep your customers engaged.

Take A Look At These Six Ways A Gift Certificate Can Help Grow Your Business!

1. Capture Important Data

Offering gift certificates for your customers will not only give you insight on how much a customer is willing to spend on a loved one, but it will also give you insight on how long the recipient takes to redeem it. You can also easily gage customer retention based on these metrics as well.

2. Increase Brand Awareness

Gift certificates are a great means to advertise your business to others who have never heard of you. Word of mouth marketing is one of the strongest marketing methods for attracting new customers. By combining this method with a gift certificate, you've easily got the secret recipe for gaining more clients and adding to your bottom line.

3. Improve Cash Flow

Positive cash flow is always a plus for any business and what better way to implement this than by offering gift certificates! By offering gift certificates, you're automatically accepting cash in advance for the products/services you provide.

4. Boost Holiday Sales

Capitalize on the holiday spirit! Whether that be for Christmas, Father's Day or Valentines Day; by providing gift certificates at your point of sale, you can easily increase your sales for any given holiday.

5. Generate Customer Engagement

A gift certificate program allows you to gain new clients and retain them based on the service they receive. Once the gift certificate is redeemed by the recipient; this is a great time to advertise other services and ask them to help spread the word. Social media is an effective marketing measure in terms of referrals. Ask your new client to tag your business in one of their social media posts or stories.

6. Double Your Sales

The client redeeming the gift certificate is more likely to spend money on "add-ons" as they already have the means to purchase a service. This is a great time to suggest new/more services in order to increase the sale and provide the customer with even better service.

Sold on gift certificates? 

Amazing! You can easily setup yours by following this link here.

Also, make sure to stay tuned for more features, tips and tricks on how to use BookSteam for your business.