Take A Look At These Six Ways A Gift Certificate Can Help Grow Your Business!
1. Capture Important Data
Offering gift certificates for your customers will not only give you insight on how much a customer is willing to spend on a loved one, but it will also give you insight on how long the recipient takes to redeem it. You can also easily gage customer retention based on these metrics as well.
2. Increase Brand Awareness
Gift certificates are a great means to advertise your business to others who have never heard of you. Word of mouth marketing is one of the strongest marketing methods for attracting new customers. By combining this method with a gift certificate, you've easily got the secret recipe for gaining more clients and adding to your bottom line.
3. Improve Cash Flow
Positive cash flow is always a plus for any business and what better way to implement this than by offering gift certificates! By offering gift certificates, you're automatically accepting cash in advance for the products/services you provide.
4. Boost Holiday Sales
Capitalize on the holiday spirit! Whether that be for Christmas, Father's Day or Valentines Day; by providing gift certificates at your point of sale, you can easily increase your sales for any given holiday.
5. Generate Customer Engagement
A gift certificate program allows you to gain new clients and retain them based on the service they receive. Once the gift certificate is redeemed by the recipient; this is a great time to advertise other services and ask them to help spread the word. Social media is an effective marketing measure in terms of referrals. Ask your new client to tag your business in one of their social media posts or stories.
6. Double Your Sales
The client redeeming the gift certificate is more likely to spend money on "add-ons" as they already have the means to purchase a service. This is a great time to suggest new/more services in order to increase the sale and provide the customer with even better service.
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